People who bought goods or services online
People who bought or ordered goods or services over the internet for private use in the twelve months before the survey. The survey covers people aged 16 to 74.
36 countries have a value for 2025, the latest period in the data.
Trend over time
The chart loads when you scroll to it. The table below shows the same data.
The chart shows a calculation from the published values. The table below keeps the published values.
% of individuals. Source: Eurostat. Gaps mean no published value; points are not joined across missing years.
| Period | European Union | Germany | France | Spain |
|---|---|---|---|---|
| 2025 | 73.6% | 81.4% | 80.2% | 70.8% |
| 2024 | 71.8% | 77.9% | 80.3% | 68.9% |
| 2023 | 69.6% | 77.5% | 76.9% | 68.9% |
| 2022 | 68.0% | 76.2% | 75.9% | 67.9% |
| 2021 | 67.1%b (break in time series) | 76.0%b (break in time series) | 75.7% | 66.6% |
| 2020 | 64.7%e (estimated) | 82.6% | – | 62.6% |
Flags: b break in time series; e estimated . A dash means no value was published.
In short
- Among the 36 countries with a value for 2025, the highest is Ireland (95.1%) and the lowest Albania (40.6%).
- Half of the countries are above 69.7% and half below.
- From 2024 to 2025 the value rose in 29 countries and fell in 6.
- The figure for the European Union was 73.6% in 2025, against 64.7% in 2020 (+8.8 percentage points). The source marks a break in the series during this period, so part of the change may come from a change in method.
About this measure
Source and dates
All countries in 2025 Every value is for 2025, so the countries are compared at the same point in time.
- 1 Ireland 95.1%
- 2 Netherlands 94.2%
- 3 Norway 92.5%
- 4 Denmark 91.2%
- 5 Sweden 88.8%
- 6 Switzerland 85.5%
- 7 Czechia 83.7%
- 8 Finland 82.0%
- 9 Germany 81.4%
- 10 France 80.2%
- 11 Luxembourg 80.1%
- 12 Slovakia 78.8%
- 13 Belgium 78.5%
- 14 Estonia 76.5%
- 15 Austria 72.7%
- 16 Malta 71.4%
- 17 Spain 70.8%
- 18 Latvia 69.7%
- 19 Poland 69.7%
- 20 Greece 68.0%
- 21 Hungary 67.7%
- 22 Slovenia 66.9%
- 23 Lithuania 64.8%
- 24 Cyprus 63.4%
- 25 Serbia 62.1%
- 26 Croatia 61.7%
- 27 Portugal 60.5%
- 28 Romania 60.3%
- 29 Kosovo 58.4%
- 30 Italy 56.2%
- 31 North Macedonia 55.9%
- 32 Bulgaria 51.2%
- 33 Türkiye 50.7%
- 34 Bosnia and Herzegovina 49.5%
- 35 Montenegro 44.5%
- 36 Albania 40.6%
- European Union 73.6%
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Grey: no value for 2025. Colour groups split countries into roughly equal numbers. Boundaries: Natural Earth.