Online shopping in Italy
56.2% of people aged 16 to 74 in Italy bought something online in the previous twelve months in 2025. The value for 2025 is the highest in the series, which starts in 2020.
Italy, 2025
56.2%
Change from 2024
+2.6percentage points
European Union, 2025
73.6%
Median of European Union (27 countries), 2025
71.4%
Position in 2025
30th of 36
Online shopping in Italy over time
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Italy
European Union
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The chart loads when you scroll to it. The table below shows the same data.
The chart shows a calculation from the published values. The table below keeps the published values.
% of individuals. Source: Eurostat. Gaps mean no published value; points are not joined across missing years.
| Period | Italy | European Union |
|---|---|---|
| 2025 | 56.2% | 73.6% |
| 2024 | 53.6% | 71.8% |
| 2023 | 51.1% | 69.6% |
| 2022 | 49.3% | 68.0% |
| 2021 | 51.5% | 67.1%b (break in time series) |
| 2020 | 43.9% | 64.7%e (estimated) |
Flags: e estimated; b break in time series . A dash means no value was published.
In short
- That is a change of +2.6 percentage points from 53.6% in 2024.
- Since 2020, when it was 43.9%, the figure has changed by +12.3 percentage points.
- Among the 36 countries with data for 2025, Italy has the 30th highest value.
- The figure for the European Union in 2025 was 73.6%.
More for Italy
All statistics for Italy
Internet use in the last three months
90.3%
2025 · Eurostat
Households with internet access
94.1%
2025 · Eurostat
Daily internet use
88.5%
2025 · Eurostat
Basic digital skills
54.3%
2025 · Eurostat
ICT specialists in employment
3.8%e (Estimated)
2025 · Eurostat
Internet users
89.2%
2024 · World Bank