Online shopping in Bulgaria
51.2% of people aged 16 to 74 in Bulgaria bought something online in the previous twelve months in 2025. The value for 2025 is the highest in the series, which starts in 2020.
Bulgaria, 2025
51.2%
Change from 2024
+1.4percentage points
European Union, 2025
73.6%
Median of European Union (27 countries), 2025
71.4%
Position in 2025
32nd of 36
Online shopping in Bulgaria over time
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Bulgaria
European Union
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The chart loads when you scroll to it. The table below shows the same data.
The chart shows a calculation from the published values. The table below keeps the published values.
% of individuals. Source: Eurostat. Gaps mean no published value; points are not joined across missing years.
| Period | Bulgaria | European Union |
|---|---|---|
| 2025 | 51.2% | 73.6% |
| 2024 | 49.8% | 71.8% |
| 2023 | 45.2% | 69.6% |
| 2022 | 40.5% | 68.0% |
| 2021 | 33.0% | 67.1%b (break in time series) |
| 2020 | 31.0% | 64.7%e (estimated) |
Flags: e estimated; b break in time series . A dash means no value was published.
In short
- That is a change of +1.4 percentage points from 49.8% in 2024.
- Since 2020, when it was 31.0%, the figure has changed by +20.3 percentage points.
- Among the 36 countries with data for 2025, Bulgaria has the 32nd highest value.
- The figure for the European Union in 2025 was 73.6%.