Online shopping by country, 2025
People who bought or ordered goods or services over the internet for private use in the twelve months before the survey. The survey covers people aged 16 to 74.
36 places ranked for 2025. Highest: Ireland (95.1%). Lowest: Albania (40.6%). The median is 69.7%.
Highest 10
- 1. Ireland 95.1%
- 2. Netherlands 94.2%
- 3. Norway 92.5%
- 4. Denmark 91.2%
- 5. Sweden 88.8%
- 6. Switzerland 85.5%
- 7. Czechia 83.7%
- 8. Finland 82.0%
- 9. Germany 81.4%
- 10. France 80.2%
Lowest 10
- 36. Albania 40.6%
- 35. Montenegro 44.5%
- 34. Bosnia and Herzegovina 49.5%
- 33. Türkiye 50.7%
- 32. Bulgaria 51.2%
- 31. North Macedonia 55.9%
- 30. Italy 56.2%
- 29. Kosovo 58.4%
- 28. Romania 60.3%
- 27. Portugal 60.5%
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Source: Eurostat.
In short
- Among the 36 countries with a value for 2025, the highest is Ireland (95.1%) and the lowest Albania (40.6%).
- Half of the countries are above 69.7% and half below.
- From 2024 to 2025 the value rose in 29 countries and fell in 6.
- The figure for the European Union was 73.6% in 2025, against 64.7% in 2020 (+8.8 percentage points). The source marks a break in the series during this period, so part of the change may come from a change in method.
Full ranking
| # | Country | Value | Period | Relative size |
|---|---|---|---|---|
| 1 | Ireland | 95.1% | 2025 | |
| 2 | Netherlands | 94.2% | 2025 | |
| 3 | Norway | 92.5% | 2025 | |
| 4 | Denmark | 91.2% | 2025 | |
| 5 | Sweden | 88.8% | 2025 | |
| 6 | Switzerland | 85.5% | 2025 | |
| 7 | Czechia | 83.7% | 2025 | |
| 8 | Finland | 82.0% | 2025 | |
| 9 | Germany | 81.4% | 2025 | |
| 10 | France | 80.2% | 2025 | |
| 11 | Luxembourg | 80.1% | 2025 | |
| 12 | Slovakia | 78.8% | 2025 | |
| 13 | Belgium | 78.5% | 2025 | |
| 14 | Estonia | 76.5% | 2025 | |
| 15 | Austria | 72.7% | 2025 | |
| 16 | Malta | 71.4% | 2025 | |
| 17 | Spain | 70.8% | 2025 | |
| 18 | Latvia | 69.7% | 2025 | |
| 19 | Poland | 69.7% | 2025 | |
| 20 | Greece | 68.0% | 2025 | |
| 21 | Hungary | 67.7% | 2025 | |
| 22 | Slovenia | 66.9% | 2025 | |
| 23 | Lithuania | 64.8% | 2025 | |
| 24 | Cyprus | 63.4% | 2025 | |
| 25 | Serbia | 62.1% | 2025 | |
| 26 | Croatia | 61.7% | 2025 | |
| 27 | Portugal | 60.5% | 2025 | |
| 28 | Romania | 60.3% | 2025 | |
| 29 | Kosovo | 58.4% | 2025 | |
| 30 | Italy | 56.2% | 2025 | |
| 31 | North Macedonia | 55.9% | 2025 | |
| 32 | Bulgaria | 51.2% | 2025 | |
| 33 | Türkiye | 50.7% | 2025 | |
| 34 | Bosnia and Herzegovina | 49.5% | 2025 | |
| 35 | Montenegro | 44.5% | 2025 | |
| 36 | Albania | 40.6% | 2025 |
Places are ordered from the highest to the lowest value. Group medians on this site are the middle value of the members with data for the same year; they are not official aggregates.
How this ranking works
Every country is ranked on its value for 2025, the latest period that most countries have, so all values are for the same point in time. Countries without a value for 2025 are left out. Groups and aggregates such as the European Union are not ranked. Values are as published by Eurostat; the ranking is a plain ordering from the highest to the lowest value and says nothing about whether a high value is good or bad.
Earlier years: use the year selector above. Methodology · Coverage and freshness