Online shopping in Ireland
95.1% of people aged 16 to 74 in Ireland bought something online in the previous twelve months in 2025. The value for 2025 is the highest in the series, which starts in 2020. The source marks a break in the series within this span, so values before and after it may not be fully comparable.
Ireland, 2025
95.1%
Change from 2024
+0.3percentage points
European Union, 2025
73.6%
Median of European Union (27 countries), 2025
71.4%
Position in 2025
1st of 36
Online shopping in Ireland over time
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Ireland
European Union
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The chart loads when you scroll to it. The table below shows the same data.
The chart shows a calculation from the published values. The table below keeps the published values.
% of individuals. Source: Eurostat. Gaps mean no published value; points are not joined across missing years.
| Period | Ireland | European Union |
|---|---|---|
| 2025 | 95.1% | 73.6% |
| 2024 | 94.7% | 71.8% |
| 2023 | 87.1% | 69.6% |
| 2022 | 82.0% | 68.0% |
| 2021 | 87.4%b (break in time series) | 67.1%b (break in time series) |
| 2020 | 74.4% | 64.7%e (estimated) |
Flags: e estimated; b break in time series . A dash means no value was published.
In short
- That is a change of +0.3 percentage points from 94.7% in 2024.
- Since 2020, when it was 74.4%, the figure has changed by +20.7 percentage points. The source marks a break in the series during this period, so part of the change may come from a change in method.
- Among the 36 countries with data for 2025, Ireland has the highest value.
- The figure for the European Union in 2025 was 73.6%.
More for Ireland
All statistics for Ireland
Internet use in the last three months
99.8%
2025 · Eurostat
Households with internet access
95.5%
2025 · Eurostat
Daily internet use
99.3%
2025 · Eurostat
Basic digital skills
82.8%
2025 · Eurostat
ICT specialists in employment
6.2%e (Estimated)
2025 · Eurostat
Internet users
97.2%
2024 · World Bank