Online shopping in Denmark
91.2% of people aged 16 to 74 in Denmark bought something online in the previous twelve months in 2025. The value for 2025 is the highest in the series, which starts in 2020.
Denmark, 2025
91.2%
Change from 2024
+0.3percentage points
European Union, 2025
73.6%
Median of European Union (27 countries), 2025
71.4%
Position in 2025
4th of 36
Online shopping in Denmark over time
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Denmark
European Union
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The chart loads when you scroll to it. The table below shows the same data.
The chart shows a calculation from the published values. The table below keeps the published values.
% of individuals. Source: Eurostat. Gaps mean no published value; points are not joined across missing years.
| Period | Denmark | European Union |
|---|---|---|
| 2025 | 91.2% | 73.6% |
| 2024 | 90.9% | 71.8% |
| 2023 | 89.0% | 69.6% |
| 2022 | 88.3% | 68.0% |
| 2021 | 90.8% | 67.1%b (break in time series) |
| 2020 | 89.3% | 64.7%e (estimated) |
Flags: e estimated; b break in time series . A dash means no value was published.
In short
- That is a change of +0.3 percentage points from 90.9% in 2024.
- Since 2020, when it was 89.3%, the figure has changed by +1.9 percentage points.
- Among the 36 countries with data for 2025, Denmark has the 4th highest value.
- The figure for the European Union in 2025 was 73.6%.