Online shopping in Switzerland
85.5% of people aged 16 to 74 in Switzerland bought something online in the previous twelve months in 2025.
Switzerland, 2025
85.5%
Change from 2023
+2.1percentage points
European Union, 2025
73.6%
Median of OECD (38 countries), 2025
78.5%
Position in 2025
6th of 36
Online shopping in Switzerland over time
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Switzerland
European Union
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The chart loads when you scroll to it. The table below shows the same data.
The chart shows a calculation from the published values. The table below keeps the published values.
% of individuals. Source: Eurostat. Gaps mean no published value; points are not joined across missing years.
| Period | Switzerland | European Union |
|---|---|---|
| 2025 | 85.5% | 73.6% |
| 2024 | – | 71.8% |
| 2023 | 83.4% | 69.6% |
| 2022 | – | 68.0% |
| 2021 | 82.7% | 67.1%b (break in time series) |
| 2020 | – | 64.7%e (estimated) |
Flags: e estimated; b break in time series . A dash means no value was published.
In short
- The previous available figure was 83.4% in 2023, a change of +2.1 percentage points.
- Since 2021, when it was 82.7%, the figure has changed by +2.8 percentage points.
- Among the 36 countries with data for 2025, Switzerland has the 6th highest value.
- The figure for the European Union in 2025 was 73.6%.