Online shopping in Germany
81.4% of people aged 16 to 74 in Germany bought something online in the previous twelve months in 2025.
Germany, 2025
81.4%
Change from 2024
+3.5percentage points
European Union, 2025
73.6%
Median of European Union (27 countries), 2025
71.4%
Position in 2025
9th of 36
Online shopping in Germany over time
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Germany
European Union
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The chart loads when you scroll to it. The table below shows the same data.
The chart shows a calculation from the published values. The table below keeps the published values.
% of individuals. Source: Eurostat. Gaps mean no published value; points are not joined across missing years.
| Period | Germany | European Union |
|---|---|---|
| 2025 | 81.4% | 73.6% |
| 2024 | 77.9% | 71.8% |
| 2023 | 77.5% | 69.6% |
| 2022 | 76.2% | 68.0% |
| 2021 | 76.0%b (break in time series) | 67.1%b (break in time series) |
| 2020 | 82.6% | 64.7%e (estimated) |
Flags: b break in time series; e estimated . A dash means no value was published.
In short
- That is a change of +3.5 percentage points from 77.9% in 2024.
- Since 2020, when it was 82.6%, the figure has changed by −1.2 percentage points. The source marks a break in the series during this period, so part of the change may come from a change in method.
- Among the 36 countries with data for 2025, Germany has the 9th highest value.
- The figure for the European Union in 2025 was 73.6%.