Online shopping in European Union
73.6% of people aged 16 to 74 in the European Union bought something online in the previous twelve months in 2025. The value for 2025 is the highest in the series, which starts in 2020. The source marks a break in the series within this span, so values before and after it may not be fully comparable.
European Union is a group: European Union, 27 member states (composition from February 2020). The value is the aggregate published by Eurostat, not an average calculated on this site.
European Union, 2025
73.6%
Change from 2024
+1.8percentage points
Online shopping in European Union over time
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European Union
The chart loads when you scroll to it. The table below shows the same data.
The chart shows a calculation from the published values. The table below keeps the published values.
% of individuals. Source: Eurostat. Gaps mean no published value; points are not joined across missing years.
| Period | European Union |
|---|---|
| 2025 | 73.6% |
| 2024 | 71.8% |
| 2023 | 69.6% |
| 2022 | 68.0% |
| 2021 | 67.1%b (break in time series) |
| 2020 | 64.7%e (estimated) |
Flags: e estimated; b break in time series . A dash means no value was published.
In short
- That is a change of +1.8 percentage points from 71.8% in 2024.
- Since 2020, when it was 64.7%, the figure has changed by +8.8 percentage points. The source marks a break in the series during this period, so part of the change may come from a change in method.
More for European Union
All statistics for European Union
Internet use in the last three months
93.8%
2025 · Eurostat
Households with internet access
94.8%
2025 · Eurostat
Daily internet use
89.5%
2025 · Eurostat
Basic digital skills
60.4%
2025 · Eurostat
ICT specialists in employment
5.0%e (Estimated)
2025 · Eurostat
Mobile subscriptions
124 per 100 people
2022 · World Bank