Online shopping in Spain

70.8% of people aged 16 to 74 in Spain bought something online in the previous twelve months in 2025. The value for 2025 is the highest in the series, which starts in 2020.

Measure: People who bought goods or services online Unit: % of individuals Data: 2020 to 2025 Source: Eurostat
Spain, 2025 70.8% % of individuals
Change from 2024 +1.8percentage points 2024: 68.9%
European Union, 2025 73.6% Official aggregate
Median of European Union (27 countries), 2025 71.4% Middle value of 27 countries
Position in 2025 17th of 36 See the full ranking

Online shopping in Spain over time

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Spain European Union ×

% of individuals. Source: Eurostat. Gaps mean no published value; points are not joined across missing years.

People who bought goods or services online (% of individuals), 2020 to 2025
Period SpainEuropean Union
2025 70.8% 73.6%
2024 68.9% 71.8%
2023 68.9% 69.6%
2022 67.9% 68.0%
2021 66.6% 67.1%b (break in time series)
2020 62.6% 64.7%e (estimated)

Flags: e estimated; b break in time series . A dash means no value was published.

In short

  • That is a change of +1.8 percentage points from 68.9% in 2024.
  • Since 2020, when it was 62.6%, the figure has changed by +8.1 percentage points.
  • Among the 36 countries with data for 2025, Spain has the 17th highest value.
  • The figure for the European Union in 2025 was 73.6%.

Source and dates

Original producer
Eurostat
Source
Eurostat, the statistical office of the European Union
Dataset or series code
isoc_ec_ib20 · dataset details · view at source
Selection
freq=A ind_type=IND_TOTAL indic_is=I_BLT12 unit=PC_IND
Observation period
2020 to 2025 for Spain
Provider update
17 April 2026
Retrieved
9 November 2026
Published here
9 November 2026
Licence
Eurostat reuse policy (attribution)
Attribution
Source: Eurostat