Online shopping in Estonia
76.5% of people aged 16 to 74 in Estonia bought something online in the previous twelve months in 2025. The value for 2025 is the highest in the series, which starts in 2020.
Estonia, 2025
76.5%
Change from 2024
+3.5percentage points
European Union, 2025
73.6%
Median of European Union (27 countries), 2025
71.4%
Position in 2025
14th of 36
Online shopping in Estonia over time
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Estonia
European Union
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The chart loads when you scroll to it. The table below shows the same data.
The chart shows a calculation from the published values. The table below keeps the published values.
% of individuals. Source: Eurostat. Gaps mean no published value; points are not joined across missing years.
| Period | Estonia | European Union |
|---|---|---|
| 2025 | 76.5% | 73.6% |
| 2024 | 73.1% | 71.8% |
| 2023 | 73.1% | 69.6% |
| 2022 | 70.8% | 68.0% |
| 2021 | 70.3% | 67.1%b (break in time series) |
| 2020 | 68.4% | 64.7%e (estimated) |
Flags: e estimated; b break in time series . A dash means no value was published.
In short
- That is a change of +3.5 percentage points from 73.1% in 2024.
- Since 2020, when it was 68.4%, the figure has changed by +8.1 percentage points.
- Among the 36 countries with data for 2025, Estonia has the 14th highest value.
- The figure for the European Union in 2025 was 73.6%.
More for Estonia
All statistics for Estonia
Internet use in the last three months
94.9%
2025 · Eurostat
Households with internet access
95.4%
2025 · Eurostat
Daily internet use
90.8%
2025 · Eurostat
Basic digital skills
62.5%
2025 · Eurostat
ICT specialists in employment
6.8%e (Estimated)
2025 · Eurostat
Internet users
92.2%
2024 · World Bank