Online shopping in Hungary
67.7% of people aged 16 to 74 in Hungary bought something online in the previous twelve months in 2025.
Hungary, 2025
67.7%
Change from 2024
−6.5percentage points
European Union, 2025
73.6%
Median of European Union (27 countries), 2025
71.4%
Position in 2025
21st of 36
Online shopping in Hungary over time
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Hungary
European Union
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The chart loads when you scroll to it. The table below shows the same data.
The chart shows a calculation from the published values. The table below keeps the published values.
% of individuals. Source: Eurostat. Gaps mean no published value; points are not joined across missing years.
| Period | Hungary | European Union |
|---|---|---|
| 2025 | 67.7% | 73.6% |
| 2024 | 74.2% | 71.8% |
| 2023 | 69.7% | 69.6% |
| 2022 | 70.3% | 68.0% |
| 2021 | 66.0% | 67.1%b (break in time series) |
| 2020 | 60.0% | 64.7%e (estimated) |
Flags: e estimated; b break in time series . A dash means no value was published.
In short
- That is a change of −6.5 percentage points from 74.2% in 2024.
- Since 2020, when it was 60.0%, the figure has changed by +7.7 percentage points.
- Among the 36 countries with data for 2025, Hungary has the 21st highest value.
- The figure for the European Union in 2025 was 73.6%.
More for Hungary
All statistics for Hungary
Internet use in the last three months
92.8%
2025 · Eurostat
Households with internet access
93.9%
2025 · Eurostat
Daily internet use
86.5%
2025 · Eurostat
Basic digital skills
57.3%
2025 · Eurostat
ICT specialists in employment
4.6%e (Estimated)
2025 · Eurostat
Internet users
93.8%
2024 · World Bank