Online shopping in Romania
60.3% of people aged 16 to 74 in Romania bought something online in the previous twelve months in 2025. The value for 2025 is the highest in the series, which starts in 2020.
Romania, 2025
60.3%
Change from 2024
+4.2percentage points
European Union, 2025
73.6%
Median of European Union (27 countries), 2025
71.4%
Position in 2025
28th of 36
Online shopping in Romania over time
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Romania
European Union
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The chart loads when you scroll to it. The table below shows the same data.
The chart shows a calculation from the published values. The table below keeps the published values.
% of individuals. Source: Eurostat. Gaps mean no published value; points are not joined across missing years.
| Period | Romania | European Union |
|---|---|---|
| 2025 | 60.3% | 73.6% |
| 2024 | 56.1% | 71.8% |
| 2023 | 50.3% | 69.6% |
| 2022 | 45.7% | 68.0% |
| 2021 | 38.5% | 67.1%b (break in time series) |
| 2020 | 37.9% | 64.7%e (estimated) |
Flags: e estimated; b break in time series . A dash means no value was published.
In short
- That is a change of +4.2 percentage points from 56.1% in 2024.
- Since 2020, when it was 37.9%, the figure has changed by +22.4 percentage points.
- Among the 36 countries with data for 2025, Romania has the 28th highest value.
- The figure for the European Union in 2025 was 73.6%.
More for Romania
All statistics for Romania
Internet use in the last three months
93.2%
2025 · Eurostat
Households with internet access
95.5%
2025 · Eurostat
Daily internet use
88.2%
2025 · Eurostat
Basic digital skills
31.8%
2025 · Eurostat
ICT specialists in employment
2.7%e (Estimated)
2025 · Eurostat
Internet users
91.3%
2024 · World Bank