Online shopping in Kosovo
58.4% of people aged 16 to 74 in Kosovo bought something online in the previous twelve months in 2025.
Kosovo, 2025
58.4%
Change from 2024
−0.3percentage points
European Union, 2025
73.6%
Position in 2025
29th of 36
Online shopping in Kosovo over time
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Kosovo
European Union
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The chart loads when you scroll to it. The table below shows the same data.
The chart shows a calculation from the published values. The table below keeps the published values.
% of individuals. Source: Eurostat. Gaps mean no published value; points are not joined across missing years.
| Period | Kosovo | European Union |
|---|---|---|
| 2025 | 58.4% | 73.6% |
| 2024 | 58.7% | 71.8% |
| 2023 | – | 69.6% |
| 2022 | – | 68.0% |
| 2021 | – | 67.1%b (break in time series) |
| 2020 | 45.6% | 64.7%e (estimated) |
Flags: e estimated; b break in time series . A dash means no value was published.
In short
- That is a change of −0.3 percentage points from 58.7% in 2024.
- Since 2020, when it was 45.6%, the figure has changed by +12.8 percentage points.
- Among the 36 countries with data for 2025, Kosovo has the 29th highest value.
- The figure for the European Union in 2025 was 73.6%.