Online shopping in North Macedonia

55.9% of people aged 16 to 74 in North Macedonia bought something online in the previous twelve months in 2025.

Measure: People who bought goods or services online Unit: % of individuals Data: 2020 to 2025 Source: Eurostat
North Macedonia, 2025 55.9% % of individuals
Change from 2024 −2.3percentage points 2024: 58.2%
European Union, 2025 73.6% Official aggregate
Position in 2025 31st of 36 See the full ranking

Online shopping in North Macedonia over time

View
Places
2 selected
North Macedonia European Union ×

% of individuals. Source: Eurostat. Gaps mean no published value; points are not joined across missing years.

People who bought goods or services online (% of individuals), 2020 to 2025
Period North MacedoniaEuropean Union
2025 55.9% 73.6%
2024 58.2% 71.8%
2023 – 69.6%
2022 – 68.0%
2021 40.4% 67.1%b (break in time series)
2020 33.6% 64.7%e (estimated)

Flags: e estimated; b break in time series . A dash means no value was published.

In short

  • That is a change of −2.3 percentage points from 58.2% in 2024.
  • Since 2020, when it was 33.6%, the figure has changed by +22.3 percentage points.
  • Among the 36 countries with data for 2025, North Macedonia has the 31st highest value.
  • The figure for the European Union in 2025 was 73.6%.

More for North Macedonia

All statistics for North Macedonia

Source and dates

Original producer
Eurostat
Source
Eurostat, the statistical office of the European Union
Dataset or series code
isoc_ec_ib20 · dataset details · view at source
Selection
freq=A ind_type=IND_TOTAL indic_is=I_BLT12 unit=PC_IND
Observation period
2020 to 2025 for North Macedonia
Provider update
17 April 2026
Retrieved
9 November 2026
Published here
9 November 2026
Licence
Eurostat reuse policy (attribution)
Attribution
Source: Eurostat