Online shopping in United Kingdom
90.2% of people aged 16 to 74 in United Kingdom bought something online in the previous twelve months in 2020.
The latest value for United Kingdom is for 2020. Most countries have figures for 2025.
United Kingdom, 2020
90.2%
European Union, 2020
64.7%e (Estimated)
Median of OECD (38 countries), 2020
68.4%
Online shopping in United Kingdom over time
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United Kingdom
European Union
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The chart loads when you scroll to it. The table below shows the same data.
The chart shows a calculation from the published values. The table below keeps the published values.
% of individuals. Source: Eurostat. Gaps mean no published value; points are not joined across missing years.
| Period | United Kingdom | European Union |
|---|---|---|
| 2025 | – | 73.6% |
| 2024 | – | 71.8% |
| 2023 | – | 69.6% |
| 2022 | – | 68.0% |
| 2021 | – | 67.1%b (break in time series) |
| 2020 | 90.2% | 64.7%e (estimated) |
Flags: e estimated; b break in time series . A dash means no value was published.
In short
- The figure for the European Union in 2020 was 64.7%.
More for United Kingdom
All statistics for United Kingdom
Internet use in the last three months
97.3%
2020 · Eurostat
Households with internet access
97.3%
2020 · Eurostat
Daily internet use
93.5%
2020 · Eurostat
ICT specialists in employment
5.6%e (Estimated)
2019 · Eurostat
Internet users
95.5%
2024 · World Bank
Mobile subscriptions
122 per 100 people
2024 · World Bank