Online shopping in Iceland
84.7% of people aged 16 to 74 in Iceland bought something online in the previous twelve months in 2021.
The latest value for Iceland is for 2021. Most countries have figures for 2025.
Iceland, 2021
84.7%
Change from 2020
+1.9percentage points
European Union, 2021
67.1%b (Break in time series)
Median of OECD (38 countries), 2021
75.3%
Online shopping in Iceland over time
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Iceland
European Union
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The chart loads when you scroll to it. The table below shows the same data.
The chart shows a calculation from the published values. The table below keeps the published values.
% of individuals. Source: Eurostat. Gaps mean no published value; points are not joined across missing years.
| Period | Iceland | European Union |
|---|---|---|
| 2025 | – | 73.6% |
| 2024 | – | 71.8% |
| 2023 | – | 69.6% |
| 2022 | – | 68.0% |
| 2021 | 84.7% | 67.1%b (break in time series) |
| 2020 | 82.8% | 64.7%e (estimated) |
Flags: e estimated; b break in time series . A dash means no value was published.
In short
- That is a change of +1.9 percentage points from 82.8% in 2020.
- The figure for the European Union in 2021 was 67.1%.
More for Iceland
All statistics for Iceland
Internet use in the last three months
99.4%
2021 · Eurostat
Households with internet access
98.4%
2021 · Eurostat
Daily internet use
97.7%
2021 · Eurostat
Basic digital skills
81.0%
2021 · Eurostat
ICT specialists in employment
4.2%e (Estimated)
2024 · Eurostat
Internet users
98.2%
2024 · World Bank